Whatever your pleasure, there are plenty of rental companies that can set you up. There are the drive-through fast food spots, too, with their deep roots in convenience and pop culture." It's the topic of most conversations you'll overhear; it leaves fingerprints all over local economics and politics; and it keeps local bloggers injection molding screw manufacturers and gossips in a frenzy. So why does it seem so difficult to find the heart of the Industry? Because most of it goes on behind closed doors. Film awards season lasts longer than all the winter holidays put together. Later, big plate-glass windows became popular so that drivers would get a tempting look at the illuminated store or restaurant interiors. First, business owners tried buildings that could be easily "read" and identified by people in passing cars -- one great example of this is the hot-dog-shaped Tail O' the Pup hot dog stand. But if you want to see some action, you'll likely have to pay for it, by hitting Warner Bros. But sooner or later, it all comes back to the multiplex. If you are looking for a new apartment, now youÕll have the necessary information, and youÕll be able to move in easily. If you want a closer look, become a Method tourist! For instance, all movies start with an idea and ideas start with writers. . Sure, it's possible to have a conversation about the latest Salman Rushdie novel or an upcoming baseball trade.A massive chunk of the world's entertainment is developed, written, filmed, edited, distributed, and sold here. Or maybe you'd like to splurge on a trendy sportscar, a knockout classic, or something exotic like a MaseratiÉ. If you've got green concerns, you can rent an ecofriendly hybrid vehicle, the wheels of choice for Cameron Diaz and Leonardo DiCaprio. So spend some time at one of the city's many Coffee Bean & Tea Leaf caf}s and there you'll see most of the WGA (Writers Guild of America) at work. Writers drink coffee. Box office receipts grab headlines in the local newspapers and there's a constant stream of much-hyped opening weekends. Angelenos spend an enormous amount of time driving, and this influences far more than the city's legendary web of freeways and sprawling layout. You'll see plenty of vintage cars on the road, from tenderly restored 1950s Chevys driven by car-clubbers to ironic, grungy, '70s Pontiacs. Commercial architecture started playing to drivers as early as the 1920s. You could do a fly-by at one of the major agencies, like CAA (Creative Artists Agency) in Century City -- and the nearby restaurants and take-out spots where assistants and agents scurry at lunch.The Industry with a capital "I. Morning radio batten & company shows better be good, as they have to distract impatient drivers from rush-hour traffic jams.So there you have it, Los Angeles is a complex city with much to offer. Joan Didion famously wrote about the hypnotic pull of the freeways. And let's face it: cars are one of the ways locals categorize and label each other, just as with clothes or music."Car culture" is not an oxymoron. Studios in the Valley or signing up as a TV audience member with Audiences Unlimited.How about you? A convertible may cost more to rent, but what better place to drive one